Zeronomics: Financing the transition to a net-zero world

Standard Chartered

Agency: Man Bites Dog

This global campaign positioned Standard Chartered as a thought leader by highlighting the critical role of finance in the greatest corporate challenge ever undertaken: decarbonisation. We identified a new angle – the economics of transition to a net-zero carbon world, and invented a new term to encapsulate it – Zeronomics – creating a unique platform to promote the bank’s sustainable finance capability. This B2B campaign powered global media coverage, 2.4 million interactions and hundreds of client conversations by revealing that more than half of companies will miss net zero by 2050, with insufficient finance the greatest barrier.