Grace Parker

Grace has over 18 years' experience in travel PR, including 14 years in-house at TUI, giving her a deep understanding of what award-winning communications look like from the inside. She has led high-profile campaigns across crisis and reputation management, major brand change, new hotel openings, aircraft delivery and ship launches, balancing creativity with strategic rigour and measurable impact. From press office leadership to thought-leading commentary, Grace knows how to create impact, protect reputation, and get people talking. She brings a sharp, fair and practical perspective to assessing what truly drives results and sets best-in-class work apart.