Ilaria Luca

Ilaria leads communications and investor relations at eToro, where she oversees global strategic initiatives and manages key relationships with institutional partners. She joined eToro to lead PR efforts across Latin America and APAC, and now focuses on building the company's presence and reputation in the Middle East. In addition to her communications work, she manages investor relations and corporate development projects, collaborating with the leadership team on strategic priorities and leading key initiatives related to eToro's IPO process. Earlier in her career, she was part of the corporate affairs team at Edelman, where she worked on issues management and media strategy for S&P 500 clients and supported the launch of PayPal's crypto services in the UK. Named one of PR Week's 30 Under 30 and a 'Future CMO' by Provoke Media, Ilaria also mentors young professionals in finance and is a vocal advocate for gender diversity in the industry. She holds a BA in Journalism from the University of the Arts London.