Josie Akuffo

Josie is a senior consumer communications leader with over a decade of agency and in-house experience across financial services and household brands including NatWest, HSBC, Just Eat, Pringles, Budweiser and the Mayor of London. She specialises in translating complex business priorities into creative, audience-first campaigns that genuinely connect with people and drive brand growth. Her approach is rooted in earned-first thinking but designed to work across the full marketing ecosystem. With a focus on developing ideas that are integrated, scalable and built to travel, she is passionate about creating work that feels culturally relevant and commercially smart.