Social & Influencer Lead
Karmarama (part of Accenture Interactive)
After starting out in Fashion and Beauty PR ten years ago, Katie went on to work in the world of consumer, across a range of culture & entertainment brands, events, and social campaigns for clients including Red Bull, Nando's, Virgin Media, John Lewis and giffgaff. Moving into social content three years ago, she was part of the team tasked with setting up the Influencer Marketing offering at OMD UK, working with clients including Disney, the PepsoCo portfolio, Hasbro, Royal Caribbean and Grey Goose to devise and implement influencer strategy and social content campaigns. As part of the agency's creative strategy offering, Katie also worked across integrated campaign solutions in order to grow the social content offering and outputs for clients. Joining Karmarama this year, her role as Social & Influencer Lead includes development of existing clients' social and content campaign components, consultancy on social implementation, planning and longer-term strategy and growing knowledge and activation of influencer-led campaigns in order to support wider campaign integration and creative outputs.