Paddy Herridge is a serial entrepreneur, board advisor/NED and communications consultant. Paddy was a co-founder of Parys Communications, one of the UK's top 100 PR agencies, and grew the business until its sale in 2014 to MWW PR, a large US PR group. He was subsequently MD and then Chairman of MWW UK. In addition, Paddy is the co-founder and non-executive director of Social360, a corporate social media monitoring specialist that works with some of the world's largest brands. Paddy is now, amongst other things, Chairman of Bluestripe Group, an integrated B2B marketing services group.