Pete Way

Executive Creative Director , BCW

Pete Way, BCW's ECD in London, is an award-winning senior creative and executive producer. He currently works across all of BCW's clients, creating content for the likes of  Aldi, Abu Dhabi DCT, Bayer, Boehringer Ingelheim,  Gilead, Kimberley Clark, Lloyds Banking Group, Maserati, Pepsico, Pfizer, Purina, The Red Sea Development Company, the Sri Lankan Tourist Board and Unilever.   Prior to BCW he worked as Creative Lead for Paddy Power, was the Executive Producer of Unilever's All Things Hair plus worked as the 1st Creative Content Director at NBC Universal. Before this, he worked as a journalist and TV series producer for Maxim, Stuff and Men's Fitness magazines; The Big Breakfast; Ant and Dec's Saturday Night Takeaway and the BBC.