Senior Campaign Executive , Manifest
One of PR Week's 30 Under 30 2023 winners, Son is currently working on and managing integrated campaigns on a variety of clients at Manifest Group, ranging from FTSE100 companies to global non-profits, including Reckitt Benckiser, Chivas Brothers, Gousto, Popeyes and Hotels.com. Prior to this, Son specialised in healthcare comms where his work ranged from biotech, mental health and wellbeing to public sector, improving lives and creating positive social impacts for Steba biotech, Roche, the NHS, InsideOut/FormScore and GBT. Son tackles the industry's DE&I problem head-on by shining a spotlight on expat PR and comms pros and advocating for a more equitable industry, highlighting inspirational career paths and encouraging entry into the industry with his series The Nomad. He's currently campaigning to be Co-Chair of PRCA Consumer Group and also served as Committee Member at PRCA Equity and Inclusion Advisory Network.