Sophia Parviez

Sophia Parviez is the Communications Director for EMEA at Booking.com, where she leads strategic communications across the region — from crisis management and corporate strategy building trust, to the development of culturally relevant and creatively engaging campaigns.   With a career spanning diverse sectors, Sophia brings extensive expertise across all facets of communications and is passionate about advancing social causes, especially those impacting women and young people from diverse communities.   Prior to joining Booking.com, she held senior roles at Expedia, Microsoft, and Yahoo, across global markets.