Sophia Parviez

Sophia Parviez is the Communications Director for EMEA at Booking.com, where she leads strategic communications across the region, from crisis management and corporate strategy building trust, to the development of culturally relevant and creatively engaging campaigns. With a career spanning multiple sectors, Sophia brings a wealth of experience in all aspects of communications. Prior to joining Booking.com, she held senior roles at Expedia, Microsoft, and Yahoo, across global markets.