Director , The Lucre Group
Tanya is a values-driven, strategic communications and social purpose professional. Her strengths are in developing and executing corporate communications strategies and leading media relations and public affairs engagement through proactive, reactive and crisis situations. She also has considerable experience in developing purposeful strategies, helping organisations' create social value. After 20 years in-house at Yorkshire Building Society, in 2019 Tanya switched to agency life, becoming a Board Director at The Lucre Group, with responsibility for driving the agency's purpose, culture and brand. Tanya also supports the building societies trade association, the BSA, with communications and media engagement, and is a former Chair of Overgate Hospice.