Victoria Simons

Victoria leads the PR team for Co-op Food, combining the management of a non stop grocery press office, proactive campaigns, thought leadership initiatives and the odd crisis or two.  An in-house retail PR veteran with 30 years experience of seeing how PR can drive behaviour change, support businesses and brands, protect reputations and create leadership positions. Victoria spearheaded the PR for Co-op's retail crime campaign which led to a change in UK law and was an integral member of the small and perfectly formed Comms response team which managed the malicious cyber attack Co-op experienced in 2025.