Viet is CEO and founder of Issa PR, an international award-winning luxury and lifestyle marketing agency, and Subculture, Issa's sister agency focused on culture and sports. An innovative leader with extensive experience on both sides of the Atlantic, she has over 20 years experience working on some of the most iconic brands in the world. A creative, strategist and dynamic leader, Viet has worked in industries from art, culture, fashion, music, travel, food & drink, technology and philanthropy. Key clients have included: Absolut, Absolut Elyx, Vogue Italia, Fendi, Tiffany & Co., Warner Music, National Geographic, Davidoff Cool Water, and The United Nations among other brands. Viet has developed numerous 360 integrated marketing programs for clients. Experience includes: brand and product development, strategic partnerships, influencer engagement, digital and social media, consumer activation, event management, sponsorship, and non-traditional marketing. Strategic partnerships have included: NY Fashion Week, Art Basel, MoMA, Tribeca Film Festival, Coachella and other marquee festivals and events. Vanity Fair named her on their Downtown 100 list of "most inspirational people in NYC" in 2015. NY Business Journal voted her a "Woman of Influence" in 2018. The American Business Awards gave Viet a double award for Marketing Executive of the Year and PR Executive of the Year in 2021. She has lectured at NYU's School of Business - Stern in New York on "The Intersection of Luxury & Philanthropy" and other classes.