Martyna is one of few PR & communications experts specialising in the cryptocurrency, web3 and metaverse sectors. She has extensive experience in B2B tech and fintech PR after running strategic, high-octane programmes for a range of challenger and blue-chip clients at leading global agencies like Hotwire, CCgroup and, most recently, Edelman. During her career, she led several award-winning EMEA-wide campaigns and was crucial to winning Edelman UK its first cryptocurrency client. Martyna is also Chair of the PRCA's first Financial Services and Fintech Group and last year was named in PRWeek's 30 Under 30. In March this year, Martyna was recognised by Yahoo! Finance as top 10 female metaverse founders and influencers.