AXA Health – Switch It

AXA Health

Agency: MSL

AXA PPP Healthcare merged three of their businesses into AXA Health, with a vision to transform into a modern, health and wellbeing partner. So how do you create a unifying experience for all employees to help their people embrace the transformation? Introducing ‘Switch It’, the platform to inspire and enable employees to make positive changes - giving them the permission to Switch It up. Teaser films, launch initiatives and celebrity encouragement resulted in 188% uplift in a company dial-in call, 3 out of 4 employees who believed they could help the business transform and 85% said they planned to ‘switch things’.