Campaigns
B2B CAMPAIGN
Chief Belief Officer
Hope&Glory
Client: Rightmove
We didn’t need a strategy to make commercial property a national talking point through mainstream media. To do that we needed a miracle. It just so happened that we found one. Making Rob Smethurst, owner of Macclesfield F.C. – who bought the club’s stadium on Rightmove – the brand’s “Chief Belief Officer” was a riotous success....
Coming Soon
The Academy
Client: Verifymy
Verifymy seized the introduction of the UK’s Online Safety Act as a commercial opportunity to position itself as the leading age-verification partner for adult entertainment platforms. With many major sites still failing to implement age checks just weeks before enforcement, the company identified a critical gap in compliance and a hig...
Data Centre of the Future
Zeno London
Client: Lenovo
AI is pushing data centres to breaking point. More power, more heat, more environmental pressure. The industry knows it’s a problem, but no one was making it tangible. Lenovo had the solution in Neptune liquid cooling, what it needed was a way to make people care. So instead of talking about servers, we reimagined the entire ...
Menopause: Missing from the Workplace
Kindred
Client: Benenden Health
Benenden Health – a not-for-profit affordable healthcare provider – is committed to tackling poor workplace health. It aims to support employers to create healthier and happier workforces, which are better for business and for the UK economy. To communicate this message, Kindred focused in on an ownable thought leadership topic ...
The Art of Productivity
Wildfire
Client: Kinly
AV is an industry typically perceived as cautious, dull, and predictable. The Art of Productivity campaign shifted those perceptions, positioning Kinly’s AV technology as a driver of workplace productivity and business performance. Using AI-powered facial recognition to measure how digital art influences employee focus, mood, a...
ENVIRONMENTAL PURPOSE CAMPAIGN
Fashion Play
Kindred
Client: Epson
Epson has strong brand recognition, but little is known about its work beyond paper. Throwing down the gauntlet, Kindred was challenged to show a different side to the brand and how its technology is tackling one of fashion’s biggest problems – discarded clothing. We identified a newsworthy entry point: children’s cloth...
FastTech Is The New Fast Fashion
SHOOK
Client: Recycle Your Electricals
PR that gets onto the Cambridge Dictionary’s new words list…without even trying? PR that consistently makes headlines and sofa slots? PR that gets 150,000 more people doing critical recycling? That’s cut-through. That’s culture. That’s change. That’s what happens when you successfully show ‘FastTech is the new Fa...
The Last Shot Gallery
Words+Pixels
Client: Back Market
While 89% of UK consumers had noticed signs of climate change, 46% said it made no difference to their tech purchasing behaviour. Back Market set out to close that gap. The Last Shot Gallery subverted "Shot on iPhone," the most recognisable consumer advertising campaign of the smartphone age, commissioning emerging artists to re...
INTEGRATED CAMPAIGN
#AxeTheRacingTax
Teneo
Client: BHA
In June 2025, British horseracing faced an existential threat to the sport’s financial sustainability. The Government was proposing to harmonise remote gambling duties, increasing taxation on all forms of gambling under a standard rate in the Autumn Budget. For horseracing, which depends on betting as a financial lifeline, the economic...
Phone Addiction Kills
W Communications and adam&eve\TBWA
Client: Mumsnet
For Mumsnet, W Communications and adam&eve\TBWA turned a nation’s parental distress into political heat - forcing Britain to confront the uncomfortable truth about smartphones, and helping shove a sluggish government towards action. Molly Russell. Megan Evans. Jason Pulman. Three young lives lost amid a growing crisis of online ...
Signs of Unity
FOLD7 with Hope&Glory
Client: Carlsberg
We needed to amplify Carlsberg’s platform and demonstrate it “helps more people access more of the best, together”. At the same time we had to write the next chapter in one of football’s longest partnerships. We taught Liverpool FC fans “You’ll Never Walk Alone” in sign so deaf fans would feel themselves part of the experience, ...
Take Five to Stop Fraud
Lansons Team Farner
Client: UK Finance
Fraud is one of the UK’s fastest-growing crimes, yet audiences are increasingly disengaging from traditional scam prevention messaging. Years of warnings, alerts and awareness campaigns had become wallpaper, easy to tune out and increasingly ineffective at driving meaningful behaviour change. To break through growing ‘fraud fati...
The ‘Draw How You Feel’ Meal
Ready10
Client: McDonald's
You know how the sequel is often never as good as the original? The ‘Draw How You Feel’ Meal proved otherwise. For the second outing, McDonald’s transformed the Happy Meal® brand experience into a news agenda-leading PR campaign, holding the media’s attention for a week. In leveraging one of the world’s most iconic asset...
TikTok FarmShop
Ready10
Client: TikTok Shop UK
Britain’s local businesses have been losing the battle for reach for decades. Our farms, cheesemakers and family-run producers make extraordinary things - yet beyond the farmgate or market-stall, they’re often invisible. Online retail should have levelled the field. It didn’t. The brand which changed that wasn’t a government initia...
Your Presence Is Presents Enough
Mischief
Client: Avanti
Every five minutes, a vulnerable child runs away, many using the rail network. At Christmas, when passengers’ distraction is heightened, Avanti West Coast partnered with Railway Children to help people notice what is often missed. ‘Your Presence Is Presents Enough’ was a national safeguarding campaign built around a symbolic five-minut...
INTERNATIONAL CAMPAIGN
Bring Kids Back UA
Atticus Partners
Client: Office of the President of Ukraine
Atticus successfully delivered a PR-led integrated campaign that successfully elevated the return of abducted Ukrainian children into a sustained global priority, reinforcing one core diplomatic message: the return of Ukraine’s stolen children is a non-negotiable condition for peace. Key international media markets for the campaign sin...
Delivering a brand first for the LEGO Group at Christmas
Ogilvy PR
Client: LEGO
To support LEGO Retail’s Christmas 2025 campaign, Ogilvy PR developed a global creator-led strategy designed to drive sales, engagement and brand love among tweens, a cohort balancing a desire to appear “cool” with a continued love of LEGO play. The campaign centred on turning creators into product designers, collaborating with ...
Don't Miss A Beat
Hawthorn Advisors
Client: World Heart Federation
Cardiovascular disease (CVD) is the world's leading cause of death, claiming more than 20 million lives annually. Yet up to 80% of heart attacks and strokes are preventable. To mark the 25th anniversary of World Heart Day, Hawthorn Advisors partnered with the World Heart Federation (WHF) to deliver Don't Miss a Beat, a campaign ...
Is Mayonnaise an Instrument?
Ogilvy PR
Client: Hellmann's
Hellmann’s heard of a conversation around the question “Is mayonnaise an instrument?” from SpongeBob SquarePants 25 years ago. When they said they were going to prove that mayonnaise was an instrument, the world took notice. The activity was talkable. Creators making mayo music had a PR presence, posters were targeted a...
Maille Connection to France: #MailleDuetDishes
Ogilvy PR
Client: Maille
#MailleDuetDishes was a global social campaign, using 60+ creators across 12 countries. With #MailleDuetDishes, we stopped asking the world to cook like the French, and invited them to cook with the French - using the ultimate tool for modern collaboration: the duet (the first global social campaign to do so). ...
Matrescence Campaign
Tommee Tippee and Peanut
Matrescence, the profound transition into motherhood, a universal yet under-recognised experience, lacking formal definition and mainstream awareness. It is not acknowledged by authorities such as the Oxford English Dictionary or Merriam-Webster, nor supported by everyday tools like Apple keyboards. To change this, Peanut and To...
Signs of Unity
FOLD7 with Hope&Glory
Client: Carlsberg
We needed to amplify Carlsberg’s platform and demonstrate it “helps more people access more of the best, together”. At the same time we had to write the next chapter in one of football’s longest partnerships. We taught Liverpool FC fans “You’ll Never Walk Alone” in sign so deaf fans would feel themselves part of the experience, ...
Women With Altitude
The Romans
Client: OnePlus
Name a female explorer. Tough, right? That’s not because pioneering women didn’t exist. It’s just that history tends to focus on the men. This campaign set out to right that wrong. Women With Altitude turned the launch of the OnePlus 13 smartphone into a campaign that shone a spotlight on female explorers pa...
PR EVENT
Absolut Haring Cross
Pangolin
Client: Absolut
To celebrate Absolut’s artistic heritage and partnership with the iconic Keith Haring Foundation, Pangolin took art out of the gallery and into the heart of London with a bold two-day takeover of Charing Cross Underground, transforming it into ‘Haring Cross’. Two original Haring paintings flew in from Stockholm, whilst vibrant floor de...
Aldeh
Taylor Herring
Client: Aldi
In autumn of 2024, the Gallaghers revealed to the world they were touring together after 15 long years apart. It was obvious to everyone (and every brand) that this would be THE cultural moment of the year. When an opportunity like that lands in your lap, well, you’ve got to roll with it... And that’s just what we did with Aldeh...
For the Girls
W Communications & Spike
Client: England Rugby & the Red Roses
For England Rugby, Spike - W Communications’ specialist sports arm - built an event led campaign that did not simply borrow the heat of the tournament but helped turn it into lasting participation. No vast sponsorship rights package or brute-force media spend. Just a strong belief that if the Women’s Rugby World Cup was going ...
Funny AF
SHOOK
Client: Alcohol Change UK
Do you fear you’re not funny without alcohol? Nearly half of men do. So, to show them trying dry doesn’t mean losing your bants, we ran FUNNY AF, a comedy night bringing all the tickle and less of the pickle for the 2026 Dry January® challenge (DJC). The price of entry? Flashing your streak on the official Try Dry® app....
Only available in Worcester
VCCP Roar
Client: Walkers
In 2025, Walkers made the boldest comeback of the year with the surprise return of its legendary Worcester Sauce flavour, answering the nation’s pleas. The campaign, “Only Available in Worcester,” created explosive impact, focusing the relaunch on one town whilst igniting national excitement. Ignited by cryptically repl...
The Cake Wing
The Romans
Client: Jaffa Cakes
Jaffa Cakes didn’t just spark the cake-versus-biscuit debate - they blew it wide open. Instead of playing it safe, the campaign did the unthinkable: it backed the wrong side. When the UK’s beloved Biscuit Museum “classified” Jaffa Cakes as a biscuit, the internet lost its collective mind. Outrage bubbled, sides were taken, and McVitie’...
SOCIAL PURPOSE CAMPAIGN
Change Starts In The Changing Room
Fanclub PR
Client: Sweaty Betty Foundation
“Change Starts in the Changing Room” transformed an overlooked facilities issue into a national conversation about girls’ participation, confidence and wellbeing, driving tangible policy influence and unlocking long-term funding for systemic change. Working with the Sweaty Betty Foundation, Fanclub identified an invisible barrie...
For F**k's Sake
MikeWorldWide
Client: LADbible
When LADbible identified a rise in misogynistic attitudes across its platforms, one influence stood out: porn. For many young people, it had become a default source of sex education, shaping expectations around consent, intimacy and gender. Together, LADbible and MikeWorldWide launched For F**k’s Sake Productions (FFS Productio...
Phone Addiction Kills
W Communications and adam&eve\TBWA
Client: Mumsnet
For Mumsnet, W Communications and adam&eve\TBWA turned a nation’s parental distress into political heat, with a social purpose campaign that forced Britain to confront the uncomfortable truth about smartphones and helped shove a sluggish government towards action. Molly Russell. Megan Evans. Jason Pulman. Three young lives lost ...
Robbed: Big Tech's Little Victims
Forster Communications & Inflect
Client: National Education Union
Robbed: Big Tech’s Little Victims is a high impact campaign by the National Education Union, supported by a coalition of organisations, that helped drive a significant shift in the UK Government’s position on children’s online safety within nine months. At launch in September 2025, ministers rejected raising the minimum social media ag...
The Old Ones Are The Best - Pensioner Comedy Course
Story Shop
Client: The Social Hub
The Social Hub, a hospitality brand built around community, inclusion, and connection, wanted an activation as official festival partner that would go beyond sponsorship badging, generate significant earned media, and play a meaningful role in Glasgow’s cultural conversation. Conceived on a budget of less than £10k , Story Shop’s answe...
The Real Crown Jewels
Taylor Herring
Client: OddBalls
Testicular cancer is the most common cancer in men aged 15-49 - yet over half don’t check themselves. It’s highly treatable if caught early, but awareness and action remain dangerously low. Embarrassment and stigma continue to make testicular health one of the least openly discussed cancer topics among young men. Our solu...
The Undropped Kit
Golin + Ketchum
Client: ASICS
Two out of three girls will drop sport before 16 and PE kit is a major reason. Period anxiety, sweat visibility, shapes built for boys don’t just bother them. They stop them. For ASICS, a brand built on Sound Body, Sound Mind, this was a barrier they could fix. Handing ownership entirely to the girls, their voices, their design choices...
BEST USE OF A CELEBRITY(IES)
Coming Soon
The Academy
Client: Verifymy
Verifymy seized the introduction of the UK’s Online Safety Act as a commercial opportunity to position itself as the leading age-verification partner for adult entertainment platforms. With many major sites still failing to implement age checks just weeks before enforcement, the company identified a critical gap in compliance and a hig...
Diane Morgan on Trains
SHOOK
Client: Govia Thameslink Railway
Work that PRWeek describes as a “PR feat”, that then inspires a whole feature? Work with a client brave enough to approve THIS quote: “As has been well publicised, I have always been a strong advocate for rail safety. Unlike some of my comedy contemporaries, who would love to see passengers fall down stairs or get their h...
Did Somebody Say... Craig David
Mischief
Client: Just Eat
We turned Just Eat’s Did Somebody Say… Craig David global celebrity ad into a hyperlocal cultural moment. To make the ad famous while proving community credentials, Just Eat hosted an exclusive Craig David gig inside Johnnies Cafe, a much-loved Camberwell takeaway. The surprise event celebrated neighbourhood food culture, blending nost...
Don't Get Scammed.FM
The Romans
Client: Remitly
Remitly didn’t want to lecture British Pakistani communities about scams like a bank manager. So, they hired a hustler. Chabuddy G - the king of side-quests - flipped from scammer to whistleblower, hosting a pirate radio show called Don’t Get Scammed FM. From the back of a van, over Bhangra beats, he broke down real scam tactics with f...
Lewis Cap-Aldi
Taylor Herring
Client: Aldi
Is it a bird, is it a plane, is it one of the greatest puns of all time? No, (and yes) – it’s Lewis Capaldi playing on top of an Aldi! Two beloved brands, known for not taking themselves seriously, but offering some of the best quality products, coming together for a spectacle that would get the nation talking. Executed with authentici...
Paul Chuckle's 'From me to you' tour
Marie Curie
To mark the 40th anniversary of the Great Daffodil Appeal, Marie Curie delivered an integrated campaign demonstrating the power of an authentic celebrity ambassador to drive awareness, engagement and donations. At its heart was Paul Elliott MBE of the Chuckle Brothers, whose long-standing relationship with the charity - deepene...
Piers Morgan: Not all pricks are unbearable
Pitch Marketing Group
Client: Paddy Power
Prostate cancer is serious and getting checked is vital. So Paddy Power did what any responsible brand would do: used the nation’s favourite prick, Piers Morgan, to explain that getting checked doesn’t involve the finger up the bum you're scared of, just a little blood test. This campaign used a celebrity that was a perfect fit...
When Daddy Pig Ran the Marathon
PrettyGreen
Client: Hasbro
A finish line moment the whole country was talking about, powered by the strategic use of one of the UK’s most trusted fitness celebrities. On Sunday 26th April, Joe Wicks joined Daddy Pig to take on the TCS London Marathon, transforming George Pig’s hearing loss storyline into a joyful national headline moment supporting the Na...
BEST USE OF CONTENT
Tesco Mobile ‘Phoney Friends’
One Green Bean
Client: Tesco Mobile
Tesco Mobile’s ‘Phoney Friends’ campaign transformed one of the biggest online safety challenges facing families today - AI-driven misinformation - into an engaging, educational experience delivering both national cut-through and real-world classroom impact. Developed in partnership with Internet Matters, the campaign launched ...
The Periodic Fable
Uncommon Creative Studio
Client: The Ordinary
The Periodic Fable™ turned The Ordinary’s transparency values into a permanent, open-source public education tool, and a raft of thumb-stopping, category-redefining content that created a movement within the beauty community. Working with its scientists, the brand catalogued 49 widely used but scientifically unsubstantiated beauty mark...
The Relationship Aid
Golin + Ketchum
Client: Specsavers
While over-55s spend £11bn a year on adult products to reignite their romantic spark - they ignore their hearing health, which is key to romantic connection. Yet one in three hearing aid users report more physical intimacy with their partner - so Specsavers, romance influencers and Married at First Sight’s Paul Brunson anonymously seed...
The Return of Barry Scott
One Green Bean
Client: Cillit Bang
After nearly a decade away from our screens, Cillit Bang staged the most anticipated comeback in household cleaning history. Turning years of internet (and media) speculation, conspiracy theories, and meme culture into a strategically crafted, social-first campaign, we answered the burning question: “Whatever happened to Barry Scott?” ...
Who Gives a Shirt
MSL UK
Client: PUMA
PUMA had already changed how football shirts were made. Through its RE:FIBRE programme, replica kits were created using at least 75% recycled textile waste, shifting sustainability from a niche initiative to the new baseline. The challenge was not the product, but attention. Sustainability messaging was being ignored, and new regulatio...
Your Presence Is Presents Enough
Mischief
Client: Avanti
Every five minutes, a vulnerable child runs away, many using the rail network. At Christmas, when passengers’ distraction is heightened, Avanti West Coast partnered with Railway Children to help people notice what is often missed. ‘Your Presence Is Presents Enough’ was a national safeguarding campaign built around a symbolic five-minut...
BEST USE OF CREATIVITY
Expected Jinx
Edelman
Client: Microsoft/Xbox
Xbox needed to earn cultural relevance in one of the world’s most competitive spaces: football. Outspent by competitors, it couldn’t rely on visibility alone. It needed to prove it truly understood fans. We found a tension at the heart of fandom. Football fans are superstitious, with many believing that their behaviours and ritu...
Hazmat Loungewear
23red
Client: Health Equals
Health Equals is a coalition of organisations working to give everyone the best chance of good health. Recognising that our homes are fundamental to our health, Health Equals set out to expose one of the most overlooked drivers of health inequality in the UK. Our homes should be places of safety, stability and comfort. Yet, 1 i...
Lidl by Lidl
The Romans
Client: Lidl
When news broke that Oasis were reuniting, many brands scrambled to jump on the cultural moment - but we knew we had the PERFECT campaign just waiting to happen.. From one iconic merch manufacturer to a band that shaped the Britpop-fashion era, Lidl launched ‘Lidl by Lidl’ - a ‘beer-proof’ parka-style jacket just in time for the...
Signs of Unity
FOLD7 with Hope&Glory
Client: Carlsberg
We needed to amplify Carlsberg’s platform and demonstrate it “helps more people access more of the best, together”. At the same time we had to write the next chapter in one of football’s longest partnerships. We taught Liverpool FC fans “You’ll Never Walk Alone” in sign so deaf fans would feel themselves part of the experience, ...
The KitKat Heist
Burson x VML
Client: Nestlé
One week before Easter, a key sales moment for chocolate, KitKat faced a supply chain crisis: 12 tonnes of KitKat bars were stolen in transit. Rather than hide it, we controlled the narrative to capture the world’s attention. Inflecting our release and online statements with the brand’s signature wit, we ignited an earned media and UGC...
The Relationship Aid
Golin + Ketchum
Client: Specsavers
While over-55s spend £11bn a year on adult products to reignite their romantic spark - they ignore their hearing health, which is key to romantic connection. Yet one in three hearing aid users report more physical intimacy with their partner - so Specsavers & Married at First Sight’s Paul Brunson anonymously seeded a mysterious 'couple...
The ‘Draw How You Feel’ Meal
Ready10
Client: McDonald's
You know how the sequel is often never as good as the original? The ‘Draw How You Feel’ Meal proved otherwise. For the second outing, McDonald’s transformed the Happy Meal® brand experience into a news agenda-leading PR campaign, holding the media’s attention for a week. In leveraging one of the world’s most iconic asse...
BEST USE OF A CONTENT CREATOR
#TeamWater
WaterAid
In August 2025, two of the world’s biggest YouTubers, MrBeast and Mark Rober, joined forces with WaterAid to launch #TeamWater. What emerged was one of the most ambitious and effective creator-led PR campaigns ever delivered by an NGO. In just one month, the campaign raised over $41 million, mobilised over 10,000 digital-first creators...
Delivering a brand first for the LEGO Group at Christmas
Ogilvy PR
Client: LEGO
To support LEGO Retail’s Christmas 2025 campaign, Ogilvy PR developed a global creator-led strategy designed to drive sales, engagement and brand love among tweens, a cohort balancing a desire to appear “cool” with a continued love of LEGO play. The campaign centred on turning creators into product designers, collaborating with ...
Maille Connection to France: #MailleDuetDishes
Ogilvy PR
Client: Maille
#MailleDuetDishes was a global social campaign, using 60+ creators across 12 countries. With #MailleDuetDishes, we stopped asking the world to cook like the French, and invited them to cook with the French - using the ultimate tool for modern collaboration: the duet (the first global social campaign to do so). Our Frenc...
McDonald's World Menu Heist
Red Consultancy
Client: McDonald's UK & I
The arrival of McDonald’s World Menu Heist – a menu that saw eight global items available in the UK for a limited period - was hotly anticipated. But new HFSS/ LHFD* restrictions landing the same week as the launch limited the products that could be talked about via paid media. Our solution was to lean into the creator community to do ...
Tesco Mobile ‘Phoney Friends’
One Green Bean
Client: Tesco Mobile
Tesco Mobile, committed to being 'the family choice' network, addressed the growing concern around children's online safety, particularly misinformation. Partnering with Internet Matters, Tesco Mobile launched an online safety grant worth up to £200,000 for primary schools, aiming to raise awareness of their commitment, drive grant app...
The World's Longest Livestream
Hope&Glory
Client: Pokémon
Charged with delivering a campaign to increase sales of Pokémon Trading Card Game packs, we brought together 30 influencers from across Europe to host a World Record Breaking unboxing –going for 24 hours straight. 20,000 cards later we delivered 250 pieces of social content and 650 pieces of editorial coverage. More than that, t...
BEST USE OF PLANNING, STRATEGY AND EVALUATION
Coming Soon
The Academy
Client: Verifymy
Verifymy seized the introduction of the UK’s Online Safety Act as a commercial opportunity to position itself as the leading age-verification partner for adult entertainment platforms. With many major sites still failing to implement age checks just weeks before enforcement, the company identified a critical gap in compliance and a hig...
Making the Invisible Visible
Brands2Life
Client: Avery Dennison
Globally, grocery retailers are fighting for margin in the toughest trading environment in years. Yet billions in value continues to be written off through food waste because the true cost remains invisible. Avery Dennison’s Making the Invisible Visible report turned that blind spot into a $540bn commercial wake-up call. Built o...
Phone Addiction Kills
W Communications and adam&eve\TBWA
Client: Mumsnet
For Mumsnet, W Communications and adam&eve\TBWA turned a nation’s parental distress into political heat, with a powerful campaign that forced Britain to confront the uncomfortable truth about teen smartphone use and helped shove a sluggish government towards action. Molly Russell. Megan Evans. Jason Pulman. Three young lives lo...
Rebranding Aldi
Taylor Herring
Client: Aldi
Aldi sells groceries, but in 2025 it did something more unusual - it became part of culture. With Taylor Herring, Aldi turned two simple retail touchpoints - a store sign and a rooftop - into national cultural talking points. ‘Aldeh’ captured a defining Manchester moment around the Oasis reunion, while ‘Cap-Aldi’ transformed a N...
The Longest Livestream
Hope&Glory
Client: The Pokémon Company International
Charged with delivering a campaign to increase sales of Pokémon Trading Card Game packs, we brought together 30 influencers from across Europe to host a World Record Breaking unboxing –going for 24 hours straight. 20,000 cards later we delivered 250 pieces of social content and 650 pieces of editorial coverage. More than that, t...
The Real Crown Jewels
Taylor Herring
Client: OddBalls
Testicular cancer is the most common cancer in men aged 15-49 - yet over half don’t check themselves. It’s highly treatable if caught early, but awareness and action remain dangerously low. Embarrassment and stigma continue to make testicular health one of the least openly discussed cancer topics among young men. Our solu...
The Undropped Kit
Golin + Ketchum
Client: ASICS
Two out of three girls will drop sport before 16 and PE kit is a major reason. Period anxiety, sweat visibility, shapes built for boys don’t just bother them. They stop them. For ASICS, a brand built on Sound Body, Sound Mind, this was a barrier they could fix. Handing ownership entirely to the girls, their voices, their design choices...
BEST USE OF A SMALL BUDGET
Aldeh
Taylor Herring
Client: Aldi
In autumn of 2024, the Gallaghers revealed to the world they were touring together after 15 long years apart. It was obvious to everyone (and every brand) that this would be THE cultural moment of the year. When an opportunity like that lands in your lap, well, you’ve got to roll with it... And that’s just what we did with Aldeh...
Choc Side Up or Choc Side Down?
Taylor Herring
Client: McVitie's
In 2025, as part of the McVitie’s 100th anniversary, we turned a simple, everyday habit into a nationwide debate: are McVitie’s Chocolate Digestives meant to be eaten chocolate-side up or chocolate-side down? What began as a small behavioural insight became a low-budget, earned-first PR moment that dominated headlines and floode...
Coming Soon
The Academy
Client: Verifymy
Verifymy seized the introduction of the UK’s Online Safety Act as a commercial opportunity to position itself as the leading age-verification partner for adult entertainment platforms. With many major sites still failing to implement age checks just weeks before enforcement, the company identified a critical gap in compliance and a hig...
Santaland
Action for Children
With over 4.5 million UK children living in poverty, Action for Children identified a heartbreaking insight from its frontline staff; some parents were managing their children’s expectations by telling them that Santa might not be able to come. With a two-person in house PR team, small budget and facing fierce festive competiti...
The Real Crown Jewels
Taylor Herring
Client: OddBalls
Testicular cancer is the most common cancer in men aged 15-49 - yet over half don’t check themselves. It’s highly treatable if caught early, but awareness and action remain dangerously low. Embarrassment and stigma continue to make testicular health one of the least openly discussed cancer topics among young men. Our solu...
CITY & CORPORATE COMMUNICATIONS
Rural Communities are Engines of Growth
Cavendish
Client: Fibrus
Fibrus is one of the UK’s leading Alternative Network (altnet) Providers, set up to democratise access to full fibre broadband and bring high speed connectivity to some of the country’s most remote locations. A challenger brand at heart, Fibrus’ mission is to separate itself from utility companies of old and show customers, the Gov...
The Home Age
MHP Group
Client: E.ON
The Home Age was a creative corporate and B2B campaign to highlight the transformative potential of battery storage to tackle fuel poverty. The campaign achieved awareness, trust and advocacy among hard-to-reach energy stakeholder audiences. The project integrated experiential, earned and digital activations, using E.ON’s ground breaki...
FINANCIAL SERVICES
Minted in History
Cash Access
In December 2025, Cash Access UK marked the opening of its 200th Banking Hub in Billericay, Essex. Taylor Herring worked with the in-house team to turn what could have been a routine branch launch into a nationwide Christmas story. The creative was quite literally minted in history, a unique collection of seasonal chocolate coin...
One Million More
CDR
Client: My Pension Expert
One Million More put pensions in plain sight. My Pension Expert (MPE) took a topic buried in jargon, fear and financial pages and launched it into everyday culture with one clear idea: pensions should be Seen. Simple. Sunny. Instead of dragging people into finance, the campaign met them where they already are: lifestyle media, socia...
ProTAXination
Fight or Flight
Client: Taxfix
With millions of Brits delaying their annual self-assessment return and more than a million missing the deadline entirely, Taxfix faced a problem and an opportunity: convert the very people avoiding tax filing into Taxfix customers. The solution was a single, powerful idea. "ProTAXination," a portmanteau of procrastination and t...
Strengthen Your Pension
Third City
Client: The ABI and Pensions UK, on behalf of the pensions industry
When Ross Kemp swaps crime documentaries for crunches, you know it’s not your average pension campaign. In the backdrop of a growing retirement crisis, we borrowed from the world of wellness to deliver a powerful message about strengthening your financial future. While people are passive about their pensions, they are active whe...
Tackling the youth entrepreneur gap
Golin + Ketchum
Client: Simply Business
A large gap exists between young people who dream of starting a business and those who do. Backed by insight that fear of failure is the biggest barrier, we created The Grade Escape, hijacked A-Level Results Day and flipped the narrative from ‘pass or fail’ to entrepreneurial possibility. At the heart of the idea we established a young...
HEALTHCARE ETHICAL & OTC CONSUMER
Beyond the Bell
Weber Shandwick, The Clarion Portfolio and 72Point
Client: Novartis UK
Keep Ahead is Novartis’ global programme supporting women living with early breast cancer beyond initial treatment. In the UK, the challenge was not awareness of cancer, but what happens afterwards – when treatment ends and certainty doesn't follow. In hospitals across the UK, ringing a bell marks the completion of breast cancer...
It's Just Thursh
HelloFranses!
Client: Canesten (Bayer)
Thrush. There, we said it – already more plainly than millions of young women feel able to. For Canesten, HelloFranses! created a bold, social-first campaign about one of women’s health’s most common conditions – and one of culture’s least volunteered conversations. A campaign about itching, embarrassment, discreet Google searc...
Sudocrem Gets Uncovered
Brazen
Client: Sudocrem
Sudocrem® Uncovered transformed the way a heritage healthcare brand connects with people. By breaking taboos around everyday skin conditions and giving real people a platform to share their experiences, the campaign created representation for consumers who rarely see their realities reflected in mainstream culture. Throug...
The Real Crown Jewels
Taylor Herring
Client: OddBalls
Testicular cancer is the most common cancer in men aged 15-49 - yet over half don’t check themselves. It’s highly treatable if caught early, but awareness and action remain dangerously low. Embarrassment and stigma continue to make testicular health one of the least openly discussed cancer topics among young men. Our solu...
The Relationship Aid
Golin + Ketchum
Client: Specsavers
While over-55s spend £11bn a year on adult products to reignite their romantic spark - they ignore their hearing health, which is key to romantic connection. Yet one in three hearing aid users report more physical intimacy with their partner - so Specsavers & Married at First Sight’s Paul Brunson anonymously seeded a mysterious 'couple...
INTERNAL COMMUNICATIONS AND EMPLOYEE ENGAGEMENT
Let's Go!
Golin + Ketchum
Client: The Magnum Ice Cream Company
When The Magnum Ice Cream Company listed across three stock exchanges, 19,000 employees worldwide could have been bystanders to a financial milestone. Instead, "Let's Go!" made them part of the story. Day 1 became about people taking ownership of their collective future as part of the world's largest ice cream company and stepping into...
McD Connect
MSL UK
Client: McDonald's
When Meta announced the closure of Workplace, McDonald’s faced an immediate global challenge: how to maintain communication with 2.1 million crew members when its only internal platform was being switched off. MSL responded by reimagining the role of internal communications entirely. Rather than a like-for-like replacement, McD...
McDonald's Crew take centre stage with peer-to-peer content series
Red Consultancy
Client: McDonald's UK & I
Engaging 80,000 Gen Z Crew is a major challenge - traditional comms simply doesn’t cut through. So the solution from McDonald’s and Red Consultancy was The Wrap: a monthly, social-first video series built around Crew voices and energy. The Wrap, now in its fourth year, has become the most recognised platform for Crew. ...
ISSUES AND REPUTATION MANAGEMENT
Phone Addiction Kills
W Communications and adam&eve\TBWA
Client: Mumsnet
For Mumsnet, W Communications and adam&eve\TBWA turned a nation’s parental distress into political heat, with a powerful campaign that forced Britain to confront the uncomfortable issue of teen smartphone use and helped shove a sluggish government towards action. Molly Russell. Megan Evans. Jason Pulman. Three young lives lost ...
The KitKat Heist
Burson
Client: Nestlé
One week before Easter, a key sales moment for chocolate, KitKat faced a supply chain crisis: 12 tonnes of KitKat bars were stolen in transit. Rather than hide it, we controlled the narrative to capture the world’s attention. Inflecting our release and online statements with the brand’s signature wit, we ignited an earned media and UGC...
Tom Hayes
Maltin PR
Maltin PR have represented Tom Hayes, who was convicted of conspiracy to defraud in relation to Libor manipulation in August 2015, since 2016. The Firm has provided communications support to Mr Hayes and his legal team throughout, including in relation to submissions to the Criminal Cases Review Commission, his referral to the Court of...
MARKETING COMMUNICATIONS: AUTOMOTIVE AND TRANSPORT
Airplane Mode
Taylor Herring
Client: easyJet
Families are more connected than ever—but less connected to each other. In a year defined by AI, endless scrolling and Adolescence, nearly half of Gen Z reported feeling lonely. Screens weren’t just distracting us—they were replacing conversation. Our campaign was built upon a simple insight : one of the only moments families ar...
Diane Morgan on Trains
SHOOK
Client: Govia Thameslink Railway
Work that PRWeek describes as a “PR feat”, that then inspires a whole feature? Work with a client brave enough to approve THIS quote: “As has been well publicised, I have always been a strong advocate for rail safety. Unlike some of my comedy contemporaries, who would love to see passengers fall down stairs or get their h...
I'm Not a Supermodel, But This Car Is
Hannah Burgess PR
Client: OMODA UK
As Principal Partner of London Fashion Week, OMODA UK set out to make a bold cultural statement during one of the world’s most influential fashion events. The challenge for HBPR was to elevate OMODA’s visibility during LFW in a way that felt culturally relevant, disruptive and impossible to ignore. Delivered with less than four week...
Served at Speed
Hope&Glory
Client: Lexus
We brought to life Lexus’ LTA and ATP sponsorships by focusing on the NX’s “performance and precision” in an integrated campaign spanning editorial, owned social and ATL. The GUINNESS WORLD RECORDS breaking content was covered across 165 editorial and social-first outlets globally. It generated over 336 million opportunities to ...
The Line To Legend Land
Great Western Railway
Client: VCCP Roar
Great Western Railway’s brand is rooted in storytelling and adventure. In Spring 2026, we brought this spirit to life by reviving ‘The Line To Legend Land’ - a book originally published by GWR 100 years earlier. As well as reimagining ten legendary tales from across the GWR network, we worked with former Children’s Laureate, Michael Mo...
Vauxhall Electric Streets of Britain in partnership with Zoopla
Performance Communications
Client: Vauxhall
To accelerate EV adoption and position Vauxhall as a leader in accessible electric mobility, Performance Communications evolved the Electric Streets of Britain campaign through a first-of-its-kind partnership with Zoopla: the EV Ready Homes Initiative. With government mandates requiring 28% of car sales to be electric by 2025, ...
Your Presence Is Presents Enough
Mischief
Client: Avanti
Every five minutes, a vulnerable child runs away, many using the rail network. At Christmas, when passengers’ distraction is heightened, Avanti West Coast partnered with Railway Children to help people notice what is often missed. ‘Your Presence Is Presents Enough’ was a national safeguarding campaign built around a symbolic five-minut...
MARKETING COMMUNICATIONS: CULTURE, MEDIA, SPORT AND TRAVEL
Airplane Mode
Taylor Herring
Client: easyJet
Families are more connected than ever—but less connected to each other. In a year defined by AI, endless scrolling and Adolescence, nearly half of Gen Z reported feeling lonely. Screens weren’t just distracting us—they were replacing conversation. Our campaign was built upon a simple insight : one of the only moments families ar...
Art of Expression
Words+Pixels
Client: Frameless
Nearly half of young people aged 13-25 had not visited a gallery in the past year. 26% found them intimidating. 30% struggled to relate the art to their own lives. FRAMELESS set out to change that. By partnering with the Mayor of London's Violence Reduction Unit and enlisting George the Poet as creative co-ordinator, FRAMELESS h...
Coming Soon
The Academy
Client: Verifymy
Verifymy seized the introduction of the UK’s Online Safety Act as a commercial opportunity to position itself as the leading age-verification partner for adult entertainment platforms. With many major sites still failing to implement age checks just weeks before enforcement, the company identified a critical gap in compliance and a hig...
F1 Season Ticket
The Romans
Client: Heineken
Heineken has sponsored Formula 1 for the last decade, showing up at races around the world and celebrating everything that makes the sport what it is, including its fans. When it came time to renew its long-standing partnership with F1 – a moment that usually means a polite press release and a firm handshake – we figured… why not make ...
Jornada Retro (Retro Matchday)
LALIGA
LALIGA’s Jornada Retro (Retro Matchday) transformed football nostalgia into a live, collective and global brand experience. In a cultural moment where fans increasingly long for the authenticity of past football, LALIGA identified an opportunity to reconnect modern football with its emotional roots and prove that innovation can also co...
The Undropped Kit
Golin + Ketchum
Client: ASICS
Two out of three girls will drop sport before 16 and PE kit is a major reason. Period anxiety, sweat visibility, shapes built for boys don’t just bother them. They stop them. For ASICS, a brand built on Sound Body, Sound Mind, this was a barrier they could fix. Handing ownership entirely to the girls, their voices, their design choices...
Your Presence Is Presents Enough
Mischief
Client: Avanti
Every five minutes, a vulnerable child runs away, many using the rail network. At Christmas, when passengers’ distraction is heightened, Avanti West Coast partnered with Railway Children to help people notice what is often missed. ‘Your Presence Is Presents Enough’ was a national safeguarding campaign built around a symbolic five-minut...
MARKETING COMMUNICATIONS: LEISURE AND HOSPITALITY
A Meal to Change Minds
MHP Group
Client: Hilton
A Meal to Change Minds was corporate campaign that celebrate the unique contributions of Hilton staff by placing them at its centre, positioning Hilton as the industry-leading inclusive employer. It drove wider public conversation about the need to break down employment barriers for people with learning disabilitie while inspiring a no...
The Holiday Swim School
Taylor Herring
Client: easyJet Holiday’s
Summer holidays are synonymous with jumping in the pool, frolicking on the shore and swimming in the sea; but for some people this isn’t the reality. Simply, because they can’t. One in three British adults can’t swim the length of a pool. Nine million Brits are unable to swim at all. But for those that can, it’s often the best b...
The ‘Draw How You Feel’ Meal
Ready10
Client: McDonald's
You know how the sequel is often never as good as the original? The ‘Draw How You Feel’ Meal proved otherwise. For the second outing, McDonald’s transformed the Happy Meal® brand experience into a news agenda-leading PR campaign, holding the media’s attention for a week. In leveraging one of the world’s most iconic asse...
MARKETING COMMUNICATIONS: HEALTH, BEAUTY, RETAIL AND FASHION
Aldeh
Taylor Herring
Client: Aldi
In autumn of 2024, the Gallaghers revealed to the world they were touring together after 15 long years apart. It was obvious to everyone (and every brand) that this would be THE cultural moment of the year. When an opportunity like that lands in your lap, well, you’ve got to roll with it... And that’s just what we did with Aldeh...
Big Knit Energy
Tin Man
Client: innocent
The Big Knit, which raises funds for Age UK, has always been innocent’s crowning glory, but after two decades even the cutest knitted hats on smoothie bottles were starting to feel a little ‘old hat’. Our mission was to give The Big Knit a juicy refresh. An injection of culture and credibility in an awareness-driving campaign t...
Introducing the first ever Barbie Doll with Autism
VCCP Roar Broadcast, VCCP Roar
Client: Mattel
Mattel’s Fashionistas line is the most diverse doll range in the world and has long championed diversity in playtime. Over the past nine years, the line has evolved to be more reflective of the world girls see around them by introducing more than 175+ new looks, designed to inspire girls to tell more stories and find a doll tha...
Keeping Women in Sport #EverySqueezeCounts
Tangerine
Client: TENA
In 2025 we cheered on more women’s sport than ever, from the Red Roses to the Lionesses. Problem was, TENA’s research showed more women than ever (1 in 3) were also quitting sport due to bladder leaks. What’s more, of those women who had quit, 50% were desperate to return. So, our mission was to stop bladder leaks stopping play...
KFC Pickle Puffer
Here Be Dragons
Client: KFC
KFC challenged us to launch its limited-edition Pickle Mania menu in a way that would break through an overcrowded fast-food landscape and resonate with Gen Z audiences. Rather than relying on a traditional product launch, we identified a deeper cultural tension shaping online behaviour: the rise of AI-generated “slop” content – surrea...
Love is in the Aisles
Smarts
Client: Asda
‘Love is in the Aisles’ showed how a genuine human insight can fuel a standout PR campaign and significantly enhance the reputation of a brand. With Valentine's Day marketing overwhelmingly speaking to couples, we decided to make Asda culturally relevant to singles, too. Our Red Baskets – introduced into a store famous fo...
The Real Crown Jewels
Taylor Herring
Client: OddBalls
Testicular cancer is the most common cancer in men aged 15-49 - yet over half don’t check themselves. It’s highly treatable if caught early, but awareness and action remain dangerously low. Embarrassment and stigma continue to make testicular health one of the least openly discussed cancer topics among young men. Our solu...
The Undropped Kit
Golin + Ketchum
Client: ASICS
Two out of three girls will drop sport before 16 and PE kit is a major reason. Period anxiety, sweat visibility, shapes built for boys don’t just bother them. They stop them. For ASICS, a brand built on Sound Body, Sound Mind, this was a barrier they could fix. Handing ownership entirely to the girls, their voices, their design choices...
NOT-FOR-PROFIT
Bells & Butterflies
Hope&Glory
Client: Great Ormond Street Hospital Charity
In a bid to raise awareness of Great Ormond Street Hospital Charity’s “Build It, Beat It” campaign to raise £300 million for a new cancer care unit, we created a national first. “Great Tom” –the main bell of St Paul’s –rang out to commemorate the 253 young people who did not get to ring the end of treatment bell at GOSH, while a...
Change Starts In The Changing Room
Fanclub PR
Client: Sweaty Betty Foundation
“Change Starts in the Changing Room” transformed an overlooked facilities issue into a national conversation about girls’ participation, confidence and wellbeing, driving tangible policy influence and unlocking long-term funding for systemic change. Working with the Sweaty Betty Foundation, Fanclub identified an invisible barrie...
Phone Addiction Kills
W Communications and adam&eve\TBWA
Client: Mumsnet
EXECUTIVE SUMMARY For Mumsnet, W Communications and adam&eve\TBWA turned a nation’s parental distress into political heat, forcing Britain to confront the uncomfortable truth about smartphones and helping shove a sluggish government towards action. Molly Russell. Megan Evans. Jason Pulman. Three young lives lost amid a growin...
School Photo Day
Hope&Glory
Client: Great Ormond Street Hospital Charity
Creating GOSH’s first “school photo day” was a means of showing the lengths that the organisation goes to preserving a “normal” childhood for those in its care. As a result of the campaign, GOSH website views increased 350% and awareness amongst our core audience –35-55 parents –increased by 12 percentage points post-campaign. ...
The Real Crown Jewels
Taylor Herring
Client: OddBalls
Testicular cancer is the most common cancer in men aged 15-49 - yet over half don’t check themselves. It’s highly treatable if caught early, but awareness and action remain dangerously low. Embarrassment and stigma continue to make testicular health one of the least openly discussed cancer topics among young men. Our solu...
Winter Wanderland
Red Consultancy
Client: Centrepoint
Last year, 23,500 young people faced homelessness, with many spending the festive season cold, scared and alone. We needed to bring this to the UK’s attention. Our hook – the huge number of more fortunate young people who were busy visiting the UK’s biggest festive event, Winter Wonderland. We hijacked the event...
World Record Pacific Ocean Row
Story Shop
Client: The Maclean Brothers
Story Shop turned a remote ocean rowing challenge into a global fundraising movement, raising £1,027,727 and delivering clean water to 40,000 people in Madagascar, on a budget of just £36,000 with zero paid media. The brief was to help The Maclean Brothers achieve a £1 million target while overcoming the “media black hole” that ...
PUBLIC AFFAIRS
#AxeTheRacingTax
Teneo
Client: BHA - British Horseracing Authority
In June 2025, British horseracing faced an existential threat to the sport’s financial sustainability. The Government was proposing to harmonise remote gambling duties, increasing taxation on all forms of gambling under a standard rate in the Autumn Budget. For horseracing, which depends on betting as a financial lifeline, the economic...
Faster, Fairer, Better
MHP Group
Client: Prostate Cancer UK
Prostate Cancer UK led a national campaign to transform early detection and treatment for the UK’s most commonly diagnosed cancer. Our campaign had two priorities: securing an early detection programme for prostate cancer, and ending the postcode lottery that denied men in England access to the life-saving drug abiraterone. By comb...
O2 & The Fight for Fairer Ticketing
Hope & Glory, Broadcast Revolution, RunRagged, and Strand Partners
Client: Virgin Media O2
O2 turned ticket touting from an everyday consumer challenge into a live legislative priority. Through a PR led public affairs pressure campaign, combining original research, investigations, cultural activations, and targeted Westminster engagement - we kept secondary ticketing reform on the Government’s agenda as momentum risk...
The Home Age
MHP Group
Client: E.ON
The Home Age was a creative public affairs campaign to highlight the transformative potential of battery storage to tackle fuel poverty. The campaign achieved awareness, trust and advocacy among hard-to-reach energy policy audiences. The project integrated experiential, earned and digital activations, using E.ON’s ground-breaking trial...
The Undropped Kit
Golin + Ketchum
Client: ASICS
Two out of three girls will drop sport before 16 and PE kit is a major reason. Period anxiety, sweat visibility, shapes built for boys don’t just bother them. They stop them. For ASICS, a brand built on Sound Body, Sound Mind, this was a barrier they could fix. Handing ownership entirely to the girls, their voices, their design choices...
PUBLIC SECTOR
Climate and the environment at Oxford
University of Oxford
Rising global temperatures are driving changes in sea level and contributing to extreme weather conditions, causing catastrophic impacts on human life and a decline in the planet’s biodiversity. The undergraduates who joined Oxford in 2025 are likely to experience the greatest change of any generation since we emerged from the ice age ...
Have the Chat
Stripe Communications
Client: Scottish Government
Scotland’s opt-out law made organ donation the default, but families are consulted first and increasingly they don’t know what their loved one wanted. With registrations plummeting and a record 640 people waiting for a transplant, we closed the intention gap by making one action feel normal: record your decision and Have the Ch...
No Safe Way – Non Fatal Strangulation Risk Awareness Campaign
Office of the Avon and Somerset Police and Crime Commissioner
No Safe Way was a pioneering public awareness campaign to address non fatal strangulation (NFS). Developed with a budget of £14,900, the campaign aimed to improve public understanding of the risks of NFS, challenge myths around so called “safe” or “consensual” strangulation and signpost to specialist support. Insight from police dat...
Sixty & Soaring
University of Warwick
University of Warwick is recognised globally for going ‘beyond’ convention, silos and borders. Since 1965, we’ve torn up the rule book, embraced partnership and changed the world with global impact. As we turned 60, it was time to mark the significant impact and achievement in what was a short space of time. But we couldn’t jus...
TECHNOLOGY
25 Hours of Free Electricity
Uswitch
The UK's energy bills crisis is far from over. The route to genuinely lower bills is clean power. But when everyone cooks dinner or runs the washing machine at the same time, the grid strains, and polluting fossil fuels are burned to fill the gap. Uswitch is uniquely positioned to help solve this. Its proprietary Utrack technolo...
Coming Soon
The Academy
Client: Verifymy
Verifymy seized the introduction of the UK’s Online Safety Act as a commercial opportunity to position itself as the leading age-verification partner for adult entertainment platforms. With many major sites still failing to implement age checks just weeks before enforcement, the company identified a critical gap in compliance and a hig...
Fashion Play
Kindred
Client: Epson
Epson has strong brand recognition, but little is known about its work beyond paper. Throwing down the gauntlet, Kindred was challenged to show a different side to the brand and how its technology is tackling one of fashion’s biggest problems – discarded clothing. We identified a newsworthy entry point: children’s cloth...
Mind the Grab
Red Consultancy
Client: Currys
Mind the Grab shows what modern PR can do when creativity is applied to real-world problems. With phone theft in the UK at epidemic levels, Currys set out to change behaviour where risk is highest by reimagining the UK’s most familiar safety cue, Mind the Gap, for the street. On London’s Oxford Street, a simple purple line mark...
Tesco Mobile ‘Phoney Friends’
One Green Bean
Client: Tesco Mobile
Tesco Mobile’s ‘Phoney Friends’ campaign tackled one of the fastest-growing challenges facing families in the digital age: AI-driven misinformation. As advances in AI and manipulated content blur the line between real and fake online, Tesco Mobile partnered with Internet Matters to help children, parents and teachers better understand ...
The Last Shot Gallery
Words+Pixels
Client: Back Market
While 89% of UK consumers had noticed signs of climate change, 46% said it made no difference to their tech purchasing behaviour. Back Market set out to close that gap. The Last Shot Gallery subverted "Shot on iPhone," the most recognisable consumer advertising campaign of the smartphone age, commissioning emerging artists to re...
People, Consultancies & Teams
DIVERSITY, EQUITY & INCLUSION CHAMPIONS
Earnies
2025/26 was a defining year for Earnies as we entered what we like to call our “not-so-terrible twos”. Founded in 2023, we set out to create earned-first campaigns built to travel, from front-page headlines to breakfast TV to social conversation. Because attention isn’t given, it’s earned. While the industry consolidated around ...
Hope&Glory
Our greatest challenge has been laurels. And never resting on them. We’ve adorned the shelves of Hope&Glory with many awards over the years. We remain the most-awarded independent agency of the year (a title we’ve held for four years) and are the most-awarded agency of the last five years according to PRWeek. We’ve been s...
John Doe
John Doe is an independent agency that attracts attention for the world’s most ambitious brands. Founded by Lee Beattie and Pam Scobbie from a kitchen table in the Gorbals, Glasgow, we now have offices in Glasgow, London and Manchester, delivering audience-obsessed, earned-first culture work fuelled by creativity and data. ...
MSL UK
In a year defined by change, MSL UK reshaped its offer around a simple premise: in a fragmented attention economy, connection creates value. Under new leadership, the agency is bringing together diverse perspectives, disciplines and capabilities to create ideas that travel through culture and deliver measurable impact. ...
Tangerine
Tangerine is a fiercely independent, female-led and employee-owned PR and social agency built on a simple ethos. Born in PR, raised in social and digitally native at our core, we unite earned storytelling with paid effectiveness to make a difference for our clients, our people, and our industry. In one of the toughest market cl...
Tin Man
Agency of the Year four times, 19 out of 21 pitch wins, top spot in PR Week’s new business rankings, a host of household names (and £1.3m) added to our client roster, continued double digit growth and another year of solid profit - outwardly the headlines for Tin Man in 2025 were glowing. But behind the headlines there were mor...
NEW CONSULTANCY OF THE YEAR
Chomp
If this category rewards genuine challenge met with genuine resourcefulness, then Chomp’s story starts here: launching a new agency into an industry on its knees - deliberately. Run by two under-35s, and while part of the wider W Group, Chomp doesn’t receive a free dinner ticket when it comes to finances. Built without a safety ...
frank.social
2024 was the year social ate PR's lunch. So in May 2025, frank.social picked up the fork. frank.social launched as a standalone social and influence agency - not a team, not a studio, not a sidecar. A real business with its own P&L, pipeline and positioning. Eleven months in, the numbers speak for themselves: £1.8m fee income, 30.1% pr...
HelloFranses!
This is an agency built on the belief that influencer marketing had become bloated. As brands chased scale, speed and efficiency, the creator economy became over-engineered and under-human: relationships replaced by dashboards, culture by CPMs, and campaigns performing on paper rather than in real life. HelloFranses! was created...
Spike
This is not a “plucky start-up with potential” story. This is a non-league club lifting the Champions League trophy before anyone’s even learnt the squad numbers. Spike is a new sports agency launched in 2025 that, in its first 12 months did what most agencies spend a decade promising in pitch decks to do and never quite delivering....
Stakked
Lizzie Earl has never asked for “permission” or waited for the “right time” to start a business or disrupt the industry she loves - and with Stakked she's once again delivering change. Having started her first agency, Munch, aged 29 - becoming the youngest founder to win PRWeek’s ‘New Consultancy of the Year’ - Lizzie is ripping...
The Remarkables
The Remarkables was built to reflect how communications works today, not how it worked in the past. Founded by senior communications leader Kerry Parkin, the agency was created out of frustration with slow decision-making, layered structures and work that felt disconnected from real business outcomes. At the same time, many of the indu...
LEADER OF THE YEAR - AGENCY
Kevin Craig
PLMR
Awarded B Corp Status in our 20th year in December 2025, PLMR is in the PR Week Top 150 since 2009, and Kevin Craig in the PR Week Power Book since 2019. 82 staff, 79 consultants, 5 UK offices. Multi-award-winning integrated communications agency specialising in public affairs, media relations, corporate communications, crisis ...
Lizzie Earl
Stakked
Lizzie Earl has never asked for “permission” or waited for the “right time” to start a business or disrupt the industry she loves. She started her first agency - Munch - aged 29, becoming the youngest founder to win PRWeek’s ‘New Consultancy of the Year’. Since 2024 (and not yet 40), she's been leading industry change onc...
Mandy Sharp
Tin Man
Mandy Sharp is proof that you don’t need investors, co-founders or a corporate machine behind you to build one of the UK’s most respected creative comms agencies. A lone female founder and CEO in a category often dominated by bigger structures and bigger backing - as well as a fair bit of testosterone - Mandy has grown Tin Man from a s...
Oli Bradley & Nick Braund
Words+Pixels
Two leaders who had never met built one of the fastest-growing agencies in Europe on a shared conviction: that the industry was getting it wrong, and there was a better way. Five consecutive years of growth proved the model worked. But in 2025, Nick and Oli made a more challenging leadership decision. Not to push harder, but to ...
Ondine Whittington
Golin + Ketchum
It is no coincidence that since Ondine became leader at Golin London, the agency has been on a winning streak. Five consecutive years of growth, industry-leading margins, the most creatively awarded UK PR agency two years running, a Cannes Lions Grand Prix, and a Contagious Pioneer. But numbers and trophies only tell half the story. Wh...
Sam Corry
Taylor Herring
In 2025, Taylor Herring faced one of the most pivotal moments in its history. Founders Cath Taylor and James Herring announced their departure after nearly 25 years at the helm. Stepping into this moment was Sam Corry - a 13-year veteran of the business - transitioning from Managing Director to CEO. But this was no ordinary lead...
YOUNG PR PROFESSIONAL
Lucy Hayter
Syneos Health Communications
Graduating with a First-Class degree in Biomedical Sciences, I was on track for a traditional scientific career. However, a passion for science communication led me to pursue a different path, one focused on ensuring science is accessible and engaging. Since joining Syneos Health in August 2023, I have rapidly progressed from Junior Ac...
Matthew Biggadike
FINN Partners
Since entering PR in 2016, I’ve valued PR Week as the pinnacle voice for the entire industry and winning an award of this stature would be a true career highlight. I like to champion the underdog, and when I took my very first internship ten years ago, I vowed to not let my lack of university degree be a hinderance, but a motivator to ...
Rebekah Jordan
Syneos Health Communications
I moved into healthcare communications from a background in Biochemistry because I wanted to be closer to where science meets people – shaping how innovations are understood and accessed. I am a Senior Account Manager at Syneos Health, having rapidly progressed by consistently delivering impact beyond my level. I combine scientific exp...
SPECIALIST CONSULTANCY OF THE YEAR
89up
89up is a fully integrated global communications agency built to only serve charities, non profits and foundations. We provide a comprehensive suite of services - including strategy, R&I, PR, PA, advocacy, digital mobilisation, content creation and web technology - to help mission-driven organisations tackle complex global issue...
Broadcast Revolution
Broadcast Revolution has always been an agency on a mission, built to challenge the status quo and tackle outdated perceptions of what a broadcast PR agency does. The perception of being mere suppliers in the industry, who offer ‘a bolt on’ and compete on price for an outdated radio day that fills schedules to boost coverage, couldn’t ...
MatchFit
We are MatchFit, the specialist sports PR agency. Against a sports agenda that’s noisier than ever, we put a premium on the true craft of PR to help world-class brands and rightsholders navigate that world. MatchFit isn’t just a catchy agency name – it’s a culture; a mindset; a behaviour. It’s a kitemark for our standards and v...
Soapbox
Soapbox is an earned-first sport and entertainment agency built on the belief that editorial thinking, cultural relevance and trusted media relationships drive the greatest impact. Since its founding in 2015, the agency has positioned itself at the intersection of elite sport and popular culture, helping brands, rights holders, and tal...
Vested
Vested is a financial services communications agency on a mission to shape a more accessible, transparent and sustainable financial system. Over the past 12 months, the agency has continued to build on strong foundations while pushing bolder thinking for its people, its business and its clients. In 2025, Vested delivered 20% yea...
BOUTIQUE CONSULTANCY OF THE YEAR (<£3M TURNOVER)
Earnies
2025/26 was a defining year for Earnies as we entered what we like to call our “not-so-terrible twos”. Founded in 2023, we set out to create earned-first campaigns built to travel, from front-page headlines to breakfast TV to social conversation. Because attention isn’t given, it’s earned. While the industry consolidated around ...
HelloFranses!
This is an agency built on the belief that influencer marketing had become bloated. As brands chased scale, speed and efficiency, the creator economy became over-engineered and under-human: relationships replaced by dashboards, culture by CPMs, and campaigns performing on paper rather than in real life. HelloFranses! was created...
Kindred
Kindred is a rare thing in today’s market: an agency where purpose represents 100% of revenue. Amongst headlines about ESG backlash, Kindred doubled-down on purpose and proved it can lead to commercial success. In 2025, the agency delivered its third consecutive year of profit growth, increasing profits by 18.5%. They scaled a ...
Stakked
Lizzie Earl has never asked for “permission” or waited for the “right time” to start a business or disrupt the industry she loves - and with Stakked she's once again delivering change. Having started her first agency, Munch, aged 29 - becoming the youngest founder to win PRWeek’s ‘New Consultancy of the Year’ - Lizzie is ripping...
The Heard
The Heard is an independent creative agency founded on a simple premise: that truly listening to clients is the most powerful competitive advantage in the industry. Incorporated in 2023 and profitable from day one, the agency has grown by at least 45% year-on-year, reaching £848,000 in fees in its most recent 12-month period. Bu...
Work & Class
The PR industry has a blind spot: it doesn’t reflect or understand the majority of people in communities across the UK – working class audiences. Work & Class was built to change that. As the only agency placing the UK’s largest demographic at the heart of its mission, we’ve quickly proven the commercial value of doing so, winn...
SMALL CONSULTANCY OF THE YEAR (£3M-£8M TURNOVER)
Fight or Flight
Fight or Flight is part of the Class of 2020 agencies launched into the COVID pandemic. In just six years, the London-based, B2B agency has established itself as a major player in the UK market and built a powerful US presence. In 2025 the UK headquartered agency’s global fees grew 33 per cent to $11.6M, earning it a spot in PRWeek’s W...
John Doe
John Doe is an independent agency that attracts attention for the world’s most ambitious brands. Founded by Lee Beattie and Pam Scobbie from a kitchen table in the Gorbals, Glasgow, we now have offices in Glasgow, London and Manchester, delivering audience-obsessed, earned-first culture work fuelled by creativity and data. 2025 began...
Manifest Group
Manifest Group is an independent PR agency with a vision to build brands that change the world. Born in the UK, we have become a global proposition with a renowned creative reputation and an international team of entrepreneurial talent. We now have a 24hr creative team with studios in London, Manchester, New York, Los Angeles, Stockhol...
Ready10
2025 was the year Ready10 evolved. As we approached our tenth birthday, we recognised a fundamental challenge holding us back from the next stage of our journey: perception. We were often the ‘wild card’ in pitches; the fresh and energetic agency clients were excited by, but also seen as young and ‘small’ and not always the one, when...
Tin Man
Agency of the Year four times, 19 out of 21 pitch wins, top spot in PR Week’s new business rankings, a host of household names (and £1.3m) added to our client roster, continued double digit growth and another year of solid profit - outwardly the headlines for Tin Man in 2025 were glowing. But behind the headlines there were more chal...
Words+Pixels
Five consecutive years of growth had proven the model worked. The question in 2025 was whether Words+Pixels had the courage to change it anyway. The answer was yes. The agency overhauled its structure, embedded new senior leadership, sharpened who it exists to serve, and rebuilt around the culture that made it worth working for in the...
MID-SIZED CONSULTANCY OF THE YEAR (£8M-£20M TURNOVER)
Cavendish
Cavendish is a consultancy defined by impact, insight and momentum, helping organisations build and protect value in complex, contested environments. Over the past year, the business has delivered strong commercial performance. Revenue grew to £19.1m, with EBITDA increasing by 44% to £4.6m, reflecting a disciplined focus on integration...
Hope&Glory
Our greatest challenge has been laurels. And never resting on them. We’ve adorned the shelves of Hope&Glory with many awards over the years. We remain the most-awarded independent agency of the year (a title we’ve held for four years) and are the most-awarded agency of the last five years according to PRWeek. We’ve been shortlisted o...
Tangerine
Tangerine is a fiercely independent, female-led and employee-owned PR and social agency built on a simple ethos. Born in PR, raised in social and digitally native at our core, we unite earned storytelling with paid effectiveness to make a difference for our clients, our people, and our industry. In one of the toughest market climates...
Taylor Herring
2025 was the most successful and most high-stakes year in Taylor Herring’s history. At the start of the year, founders Cath Taylor and James Herring announced they would step down after nearly 25 years, with a formal departure set for October. In practice, however, both founders took an immediate step back from day-to-day decision-mak...
The Romans
The past 12 months at The Romans have seen… 44 new hires join us, 30 new clients won by us and a stunning 42% YoY revenue growth. A 93% client retention rate, a 92% staff retention rate and a creative department that almost tripled from 9 to 26. The creation of a ‘beer-proof’ parka-style Lidl jacket to celebrate Oasis reuniting, a ca...
LARGE CONSULTANCY OF THE YEAR (>£20M TURNOVER)
Brands2Life
2025 – our 25th anniversary – was our best year ever by far on every count: revenues, profits, new business wins, as we continued to evolve our offer to meet the demands of a rapidly changing communications landscape. We grew revenues 13.7% to £22.9m; achieved profits (EBITDA) of £4.5m* (up 41.6% YOY*); and won a record +£5m of new na...
Golin + Ketchum
Golin's 2025 should have been its hardest. A landmark merger, an office move and the kind of structural uncertainty that breaks agencies. Instead, it became one of our best years on record. A fifth consecutive year of strong growth, powerful new business wins, winning Best Places to Work 2026 and the only PR agency to become a Contagio...
MSL UK
In a year defined by change, MSL UK reshaped its offer around a simple premise: in a fragmented attention economy, connection creates value. Under new leadership, the agency is bringing together diverse perspectives, disciplines and capabilities to create ideas that travel through culture and deliver measurable impact. This approac...
Ogilvy PR
“Encourage innovation. Change is our lifeblood, stagnation our death knell.” With the words of David Ogilvy ringing in our ears, we decided 2026 was the year to shape the future of the industry, not just react to it. We focused growth on innovation and integration and put people at the heart of our transformation – by future-proofi...
W Communications
In a year when the industry talked endlessly about transformation, W got on and proved it. We delivered our strongest year of growth ever. UK revenue surged from £17m to £25m, with 44% UK growth and 32% globally, propelling W into the industry’s Top 20 for the first time. A 95% pitch win rate secured more than 100 new client wins - up...
IN-HOUSE TEAM OF THE YEAR (PRIVATE SECTOR)
BT Group
In May 2025 BT Group’s External Communications team faced an enormous transformation. The team was changing, standing up a new, leaner structure in the absence of a permanent corporate affairs leader. A wider company turnaround brought major moves at the top table, an ambitious cost reduction programme, once-in-a-generation infrastruct...
easyJet
easyJet’s UK External Communications team is a small but mighty in-house function responsible for protecting and promoting the reputation of the UK’s largest airline in one of the most fast-moving and highly scrutinised sectors. In easyJet’s 30th year, the team set out to cut through a complex external environment shaped by geopolitica...
Evri
2025 was a defining year for Evri’s in-house team; a moment that tested resilience, judgement and leadership in one of the UK’s most scrutinised sectors. Against a background of rapid growth, heightened reputational risk and a landmark merger with DHL eCommerce UK, a five-strong team delivered outstanding impact at national and global ...
IFS
IFS Corporate Communications is a five-person in-house team operating within one of the world's fastest-growing Industrial AI companies. During the awards period the team led a fundamental transformation of IFS's communications strategy, moving the brand from deep industry recognition to mainstream global visibility. The team built ...
Rathbones Group
Rathbones’ press team didn't exist in 2024. Following a complex integration that created one of the UK’s largest wealth managers, leadership recognised the need for a reputational platform to match the business’s scale and ambition. In 2025, we transformed PR from a reactive function into a strategic, integrated in-house operation at t...
