

#AxePeriodPantsTax
nbpr
Client: WUKA
The campaign culminated in a historic victory in November 2023 when the Chancellor announced the removal of the VAT on period pants. This success is not only a legislative win but also a milestone in advancing menstrual equity and environmental sustainability. By eliminating this discriminatory tax, the campaign has made period pants more affordable and accessible, promoting healthier and sustainable menstrual options. The initiative has mobilized public support, highlighted the importance of women's health, and fostered a supportive environment for small businesses like WUKA. The campaign’s innovative strategies and relentless advocacy have set a precedent for future initiatives aimed at promoting gender equality and sustainability.