Battery Breakdown - Scott's Story

For a relatively small outlay in terms of budget, this campaign has transformed a once-emerging issue, barely recognised by the public, into a headline-grabbing, action-driving movement.

We have also recruited a coalition of campaign supporters, comprising more than 500 local councils and 100 organisations involved in public safety, consumer protection, health, housing, insurance, battery recycling, and active travel. These include prominent voices such as the National Fire Chiefs Council, Brompton Bicycles, Which? and Zurich.

The outcomes achieved so far have moved the needle for consumer safety through raised consumer awareness and shining a spotlight on a growing issue of concern, but also through the introduction of a major Parliamentary Bill that seeks to address the problem. Our objective to "position ourselves as the leading voice in this space" was also achieved by the significant volume of incoming requests for interview or comment from journalists.

To this day we continue to work with several families affected by these fires as the Bill progresses through Parliament, giving them a platform to share stories of their loved ones in the hope of achieving real change. The work of this campaign was strategic, impactful but above all life-saving – everything an award-winning campaign should be.