Agency: Taylor Herring
In November 2020, Beano offered up its irreverent style of humour to adults for the first time in over eight decades. A special edition, pull-out inside the comic titled ‘BeanOLD’ cast a satirical gaze on the key events and public figures of 2020. The campaign represented the most disruptive evolution in the Beano’s 83-year history and the results were truly remarkable. The story landed over 400 pieces of coverage including 35 national media features and led to record-breaking traffic and 62% uplift in sales on the Beano.com shop and 400% uplift in news-stand comic sales.