Bells & Butterflies

Client: Great Ormond Street Hospital Charity

In a bid to raise awareness of Great Ormond Street Hospital Charity’s “Build It, Beat It” campaign to raise £300 million for a new cancer care unit, we created a national first. “Great Tom” –the main bell of St Paul’s –rang out to commemorate the 253 young people who did not get to ring the end of treatment bell at GOSH, while a sculpture of 253 Butterflies stood as a memorial in the shadow of the dome. We delivered 235 pieces of editorial reaching 24 million of our audience 2.7 times. Critically it brought thousands into the donation funnel driving both awareness and consideration.