Chief Belief Officer

Client: Rightmove

We didn’t need a strategy to make commercial property a national talking point through mainstream media. To do that we needed a miracle. It just so happened that we found one. Making Rob Smethurst, owner of Macclesfield F.C. – who bought the club’s stadium on Rightmove – the brand’s “Chief Belief Officer” was a riotous success. There were 185 pieces of editorial reaching 87% of our audience and 99% of pieces included brand messaging and the “believe it” platform.