Client: Govia Thameslink Railway
Work that PRWeek describes as a “PR feat”, that then inspires a whole feature? Work with a client brave enough to approve THIS quote: “As has been well publicised, I have always been a strong advocate for rail safety. Unlike some of my comedy contemporaries, who would love to see passengers fall down stairs or get their head trapped in the closing doors, I have always made it quite clear that rail safety is my number one priority. These short films are the culmination of my life’s work. Enjoy them.” Work that - most importantly - cuts unsafe travel behaviour in just TWO weeks? That’s what happened when Govia Thameslink Railway (GTR) teamed up with Diane Morgan - aka Cunk - on train(safety). A campaign described by the industry as cutting through "more than any I’ve seen since Metro Trains Melbourne’s Dumb Ways To Die". In fact, you’re probably only reading this because you DIDN’T run for a train, get crushed between closing doors, or tumble down an escalator. What Mor(gan) could you want from a train safety campaign?
