Client: Govia Thameslink Railway
Work that PRWeek describes as a “PR feat”, that then inspires a whole feature? Work with a client brave enough to approve THIS quote: “As has been well publicised, I have always been a strong advocate for rail safety. Unlike some of my comedy contemporaries, who would love to see passengers fall down stairs or get their head trapped in the closing doors, I have always made it quite clear that rail safety is my number one priority. These short films are the culmination of my life’s work. Enjoy them.” Work that - most importantly - cuts unsafe travel behaviour in just TWO weeks? That’s what happened when Govia Thameslink Railway (GTR) teamed up with Diane Morgan - aka Cunk - on train(safety). A campaign described by the industry as cutting through "more than any I’ve seen since Metro Trains Melbourne’s Dumb Ways To Die". This was no celeb bolt-on, it showed what happens when you truly partner to bring insight, creativity and effectiveness together. In fact, you’re probably only reading this because you DIDN’T run for a train, get crushed between closing doors, or tumble down an escalator. What Mor(gan) could you want from the PR industry?
