Client: Just Eat
We turned Just Eat’s Did Somebody Say… Craig David global celebrity ad into a hyperlocal cultural moment. To make the ad famous while proving community credentials, Just Eat hosted an exclusive Craig David gig inside Johnnies Cafe, a much-loved Camberwell takeaway. The surprise event celebrated neighbourhood food culture, blending nostalgia with authentic local figureheads. Tickets sold out in under 30 seconds with 25,000+ in the queue. The campaign delivered 171 pieces of coverage, six national broadcasts and 98% positive sentiment, becoming the highest-performing Did Somebody Say… PR campaign of all time, leaving lasting legacy in the community.
