Earnies

2025/26 was a defining year for Earnies as we entered what we like to call our “not-so-terrible twos”. Founded in 2023, we set out to create earned-first campaigns built to travel, from front-page headlines to breakfast TV to social conversation. Because attention isn’t given, it’s earned. While the industry consolidated around scale and channel expansion, we went the other way. Doubling down on the belief that earned-first creativity still shapes culture. And we don’t just talk-the-talk. From day one, we built the agency differently. Our first hire was a Creative Director, a signal that creative storytelling was our number one priority. Because with attention spans dwindling, AI-slop lingering, and a cacophony of industry noise, only the best ideas that tap into culture get seen and heard. As clients became more open to challenging the status quo and moving beyond traditional agency structures, it created huge opportunity for agencies like us to do things differently. Most recently, we’ve pushed against industry norms with the launch of DEEPER, our insight division. When synthetic research and AI-generated outputs promise speed and efficiency, we felt the industry risked losing something important; the emotional nuance that only comes from speaking to real people. And, we found ourselves in the PRWeek Top 150! Not bad for the toddler years, really.