Premier Inn

Agency: Golin

To bring to life Premier Inn’s ‘Rest Easy’ brand platform, Golin helped the nation switch their sleep-disrupting bedtime viewing habits with the launch of Ewetube. Yorkshire Shepherdess, Amanda Owen, and her flock reimagined audiences’ favourite shows and films, supported by our resident sleep expert. From the Queens Lambit to Good Wool Hunting, Flocky to ASMB’AA – we brought counting sheep back for the streaming generation. And they loved it. To date, EweTube has generated over 300 pieces of coverage, 120,000 site visits, a 70% increase in Premier Inn’s organic search interest and increase in bookings.