FAST Heroes

Boehringer Ingelheim

Agency: CTL Communications, Lucan TV and Twelve Marketing

Stroke is one of the biggest reasons that children lose their grandparents to disability or death. But research showed that families didn’t know how to respond in a stroke-related emergency. FAST Heroes is a ground-breaking health awareness campaign that embraces the power of children to help make a difference. Leveraging their enthusiasm for learning and sharing, we created a memorable educational programme to be implemented in schools across the globe. Despite only launching in March 2021, the campaign is already achieving great traction - 300,000 life-saving lessons have been taught to 60,000 kids in 24 countries, with many more to come.