Client: Recycle Your Electricals
PR that gets onto the Cambridge Dictionary’s new words list…without even trying? PR that consistently makes headlines and sofa slots? PR that gets 150,000 more people doing critical recycling? That’s cut-through. That’s culture. That’s change. That’s what happens when you successfully show ‘FastTech is the new Fast Fashion’ and get the nation to know what it is, understand it should be recycled and know where to do so. 600 pieces of coverage including the elusive GMB and BBC Breakfast double header. 96% Recycling Locator inclusion in our coverage. 153,000 web users (150,000 of them new). Testament to what happens when PR gets into faces, feeds and festivities. FastTech is the new Fast Fashion but with 70% of the UK now recycling ewaste, we're fast tackling this issue.
