FordSwitch – Ford challenges Britain's smallest town to go electric

Ford UK

Agency: Ogilvy PR

Ford transformed Britain’s smallest town from Fordwich to FordSwitch when it challenged residents in the historic location to swap petrol cars for EVs for the launch of the Mustang Mach-E. The FordSwitch social experiment brought together the community, rallied by the characterful Mayor, to participate in a unique test drive designed to help rural communities on the electrification journey. We introduced residents to the wonders of fully electric vehicles, dispelling fears about range, charging and functionality. Our parting gift included the installation of a car charging point in the heart of the town. Resulting coverage took this regional story international.