Have the Chat

Client: Scottish Government

Scotland’s opt-out law made organ donation the default, but families are consulted first and increasingly they don’t know what their loved one wanted. With registrations plummeting and a record 640 people waiting for a transplant, we closed the intention gap by making one action feel normal: record your decision and Have the Chat. We put authentic stories at the centre including baby Zach’s life-saving transplant, powered by influencers and an NHS toolkit to spark conversations everywhere.