IFS

IFS Corporate Communications is a five-person in-house team operating within one of the world's fastest-growing Industrial AI companies. During the awards period the team led a fundamental transformation of IFS's communications strategy, moving the brand from deep industry recognition to mainstream global visibility. The team built and executed a new approach centred on Golden Pitches, high value thought leadership and newsjacking developed centrally and distributed globally, anchored by the narrative that Industrial AI is IFS.ai. This strategy introduced a new CEO to the world's top-tier media, brought new executive voices including Kriti Sharma and Somya Kapoor to global audiences, and positioned IFS at the centre of the most urgent conversations in technology, policy, and industry. The results include over 13 top-tier CEO interviews, 3,200 pieces of earned coverage in 2025, and a 114% year-on-year increase in 2026. The team also played a central role in communications around landmark partnerships with Chelsea FC, Cadillac Formula 1, and Boston Dynamics, generating mainstream consumer coverage that made Industrial AI impossible to ignore. Public affairs activity expanded IFS's policy influence across the UK, US, Europe, and the Middle East. All of this was delivered on a total PR budget of €1.6m, by a team in which 40% of staff and 50% of directors are women, and 40% of staff and 50% of directors are from a minority ethnic background.