Client: OMODA UK
As Principal Partner of London Fashion Week, OMODA UK set out to make a bold cultural statement during one of the world’s most influential fashion events. The challenge for HBPR was to elevate OMODA’s visibility during LFW in a way that felt culturally relevant, disruptive and impossible to ignore. Delivered with less than four weeks before the start of London Fashion Week, the brief required the conception, approval and execution of a fully integrated guerrilla campaign, alongside all supporting content creation, stakeholder management, logistics, media engagement and live event activation. HBPR developed the creative concept “I’m Not a Supermodel. But This Car Is”. Centred around the launch of the all-new OMODA 7, the campaign utilised a Kate Moss lookalike to deliberately blur the line between fashion culture and automotive marketing, creating intrigue, conversation and highly shareable content across social media and national press. The activation became a major talking point during London Fashion Week. Positioned around key fashion hotspots and high footfall areas, the stunt saw the OMODA 7 used as the hero vehicle within a staged paparazzi-style moment, complete with photographers and influencer-style content capture. Members of the public, media and fashion attendees were encouraged to engage with the activation organically. The results exceeded expectations. The campaign drove the highest traffic spike to OMODA UK’s website since the brand launched in the UK in August 2024, generated significant social media engagement, and secured widespread national media coverage, positioning OMODA at the intersection of automotive innovation, fashion and popular culture.
