Client: Aldi
Is it a bird, is it a plane, is it one of the greatest puns of all time? No, (and yes) – it’s Lewis Capaldi playing on top of an Aldi! Two beloved brands, known for not taking themselves seriously, but offering some of the best quality products, coming together for a spectacle that would get the nation talking. Executed with authenticity, fun and an eye for detail. Our sky high Capaldi performance earnt us 1,332 media articles, 121 international articles, 613 broadcast pieces and 10.9M+ on socials... and a number one single for ‘Something in the Heavens’ (you’re welcome, Lewis!) The campaign drove significant impact for the business - Capaldi store sales and customers increased by 11% YOY and 4% MoM, whilst Capaldi store customers increased by 14% MoM.
