Little Green Flag


Client: Green Flag

With thousands of outgrown and unwanted Little Tikes toy cars gathering moss at the bottom of gardens, or dust in cupboards under the stairs, Frank proposed a unique opportunity for Green Flag, as a leading breakdown and roadside recovery expert, to ‘rescue’ these old iconic red and yellow vehicles – as if they were real cars – so they could be recycled. The ‘Little Green Flag’ initiative meant that for each one rescued, Green Flag donated a brand new Little Tikes car to the children’s charity, Toy Project, so a disadvantaged child could have one just in time for Christmas.