Lucy Hayter

Graduating with a First-Class degree in Biomedical Sciences, I was on track for a traditional scientific career. However, a passion for science communication led me to pursue a different path, one focused on ensuring science is accessible and engaging. Since joining Syneos Health in August 2023, I have rapidly progressed from Junior Account Executive to Account Manager, driven by an ambition to operate at the forefront of healthcare communications. As a young professional, I have pushed beyond my level, taking on leadership roles across initiatives spanning disease awareness, milestones and stakeholder engagement. A standout achievement includes evolving a global initiative into GSK’s largest and most successful disease awareness campaign, driving a 32% increase in earned media coverage and expanding reach from 2.6 billion to 3.2 billion. I led the first social media relay across 14 markets and contributed to a 264% increase in partnerships. I have also led high-impact communications around data and regulatory milestones, including an antibiotic approval that generated over 800 media mentions and 3 billion in reach. I have sought opportunities to translate scientific innovation into impact, including developing a global advocacy playbook for a novel antibiotic and introducing AI-driven approaches to enhance media insight generation. These experiences reflect my commitment to learning and to making complex science clear, relevant and actionable. I invest in others, mentoring junior colleagues to build confidence and capability. My career reflects a trajectory: a high achiever committed to making complex science accessible, relevant and actionable at a scale.