Maille Connection to France: #MailleDuetDishes

Client: Maille

#MailleDuetDishes was a global social campaign, using 60+ creators across 12 countries. With #MailleDuetDishes, we stopped asking the world to cook like the French, and invited them to cook with the French - using the ultimate tool for modern collaboration: the duet (the first global social campaign to do so). Our French chefs set the table with classic recipes. And 50+ creators across 11 countries answered. They took our iconic mustard and blended it with their local flavours, spices, and heritage. A little mustard with big impact.