Making a success of Succession season 3

Client: NOW

Fever and streaming service NOW masterminded a takeover of one of the UK’s most famous football clubs to celebrate season 3 of the hit HBO show Succession.

Inspired by Roman Roy’s fictional takeover of Hearts in the show, we brought the storyline to the real world adding the Roy family’s infamous company, Waystar Royco, to the front of Hearts’ iconic maroon shirts and around Tynecastle Park stadium. Together we made Succession the most watched show on NOW in both October and November* with the second highest number of views* coming in Scotland (specifically Edinburgh) where Hearts are based.