Client: Walkers
In 2025, Walkers made the boldest comeback of the year with the surprise return of its legendary Worcester Sauce flavour, answering the nation’s pleas. The campaign, “Only Available in Worcester,” created explosive impact, focusing the relaunch on one town whilst igniting national excitement. Ignited by cryptically replying to old comments begging for the flavour’s return, we shared a photo on Walkers’ socials of purple Walkers boxes outside Lea & Perrins factory, sparking an earned media frenzy. Fans flooded Worcester, queuing hours for crisps, whilst media like BBC and The Sun covered the chaos. Reaching 1.4 billion people, gaining 44.3 million social impressions and generating up to +171% increase in buzz, the campaign turned Walkers Worcester Sauce crisps into a cultural sensation.
