Agency: Weber Shandwick
The way we care for our planet has never been in sharper focus, and at this crucial moment in human history, Fauna & Flora International (FFI) wanted to change the way conservation is funded and call on governments and businesses to commit $500 billion to nature conservation worldwide. The NGO needed a launch platform to mobilise the public, conservation groups and key influencers alike, to amplify the call on policymakers to act.
‘Our One Home’ hit headlines globally. Media reach of 930mn, 119k+ video views and 90k petition signatures have been followed by roundtable discussions with the OECD and WEF.