PUMA - Suede Music, For All Time


Agency: MSL

The PUMA Suede has been appearing on the feet of icons and game changers in culture since 1968. Its classic lines and iconic fabric have helped Suede stand the test of time, decade after decade. But how do you re-launch something to a new audience, when it’s been around for years? The answer - Suede Music. An integrated music platform by PUMA Classics, staying fresh to a new generation. The stickiness of the idea meant our results far exceeded the original brief, as Suede Music was implemented across all PUMA channels, adopted by its retailers and will be extended across Europe.