Rebekah Jordan

I moved into healthcare communications from a background in Biochemistry because I wanted to be closer to where science meets people – shaping how innovations are understood and accessed. I am a Senior Account Manager at Syneos Health, having rapidly progressed by consistently delivering impact beyond my level. I combine scientific expertise with strategic thinking to translate complex science into clear, culturally relevant communications, leading programmes across global and local markets for major pharmaceutical brands. A defining example of my impact is Bayer’s Fight the Flow campaign, which challenged stigma around heavy menstrual bleeding, an underserved area of women’s health. By driving a first-of-its-kind influencer strategy that rejected industry norms, I drove engagement above benchmarks, shifted audience behaviour and informed future marketing strategies. The campaign became the centrepiece of Bayer’s PM Society Pharma Marketing Pioneer award win, setting a new bar for innovation in a highly regulated environment. Alongside this, I have established myself as a trusted expert in data communications, operating at a strategic level across complex global stakeholder groups. My leadership on a congress data readout delivered over 166 million reach, exceeded KPIs and improved ways of working across teams – demonstrating my ability to perform in pressured environments. Beyond client work, I mentor others to contribute to a high-performing team culture. Taken together, my work reflects a PR professional already operating beyond expectations for my career stage – combining creativity, strategic thinking and leadership to deliver meaningful impact and set a new standard for early-career professionals.