Roddick Returns

Client: Betway

12 years after retiring from a glittering career of Grand Slams and three devastating Wimbledon final losses, Betway gave Andy Roddick the ‘Advantage’ and a shot at redemption...4,018 miles away in Wimbledon, North Dakota. Transforming this tiny town into a DIY tennis tournament, enlisting all the residents as players, officials and fans.

The result? Betway’s most successful social-first campaign to date across 12 markets. Plus (more importantly), Andy Roddick finally getting a win at Wimbledon.