Client: Fibrus
Fibrus is one of the UK’s leading Alternative Network (altnet) Providers, set up to democratise access to full fibre broadband and bring high speed connectivity to some of the country’s most remote locations. A challenger brand at heart, Fibrus’ mission is to separate itself from utility companies of old and show customers, the Government and investors alike that it is ready to challenge the status quo, go to bat for the underdog and be a fierce champion of the rural communities it serves. Our year-long campaign – Rural Communities are Engines of Growth – successfully did just that, with: - A sci-fi inspired Futurist report looking ahead to 2050 to show the potential in the UK’s rural communities - A punchy public affairs campaign that called on Ofcom to reconsider its pricing strategies – a move that would benefit all altnets if successful, and rightly positioned Fibrus as a first-mover and ultimate champion of the sector and of the communities it serves.
