Sam Ard

Many young people enter this industry with enthusiasm and determination, Sam Ard has that in abundance, but his real skill is in combining it with strategic thinking well beyond his years, including engaging key contacts from his days as a journalist and a demonstrating a proven track record of delivering award-winning campaigns.

Sam has experienced life as a journalist and has been pitched to many times by PR professionals, therefore he has developed an inherent understanding of what will work and what won’t. He uses this key insight daily when developing ideas for client activations. This gives him a unique perspective and a track record of pitching thumb-stopping content for PR and social media.

Playing an instrumental role for a range of CWA clients and delivering significantly increased performance on CWA’s own channels, Sam has made a remarkable contribution to CWA since joining the agency in June 2024. Even before that, Sam had carefully honed his skills at Arch Communications, as well as working in broadcasting and journalism.

Sam is modest and does not need to highlight his skills to those around him, as they value his daily contributions. Clients and internal staff alike love Sam for his warm persona, his can-do attitude and his determination to always go the extra mile to deliver the best possible results, not the easier quick-wins. Any agency would be lucky to have Sam, we’re delighted to have a future leader of the industry here with us at CWA.