SAMSUNG ELECTRONICS UK: ‘COLOURS OF CARNIVAL’ - A DIGITAL CELEBRATION

Agency: Taylor Herring

In 2020, Samsung leveraged their technology to bring the Notting Hill Carnival to life virtually during the pandemic. The work resulted in the most engaging event in Carnival’s 54-year history. The campaign was rooted in Samsung UK becoming a partner of Carnival; creating content to showcase Carnival virtually for the very first-time using Samsung’s digital real estate to drive fame and news value whilst reinforcing the spirit of NHC. The work achieved 400+ pieces of coverage with a reach of 38 million whilst content was viewed 15M+ times - superseding the coverage that NHC obtain in an average year by 700%.