Samsung Electronics UK

Agency: Taylor Herring

This entry showcases a disruptive launch campaign which brought a seemingly boring, functional product into the national news cycle, in a fun, bold and engaging way. The work featured original research; a bespoke luxury fragrance; an Olympic gymnast; and a suite of spoof content parodying some of the perfume industry’s most iconic (and inexplicable) TV and print ads - all to promote the new Samsung ecobubble™ washing machine. The results were category defining and had a direct impact on sales – with over 130 news and features, plus millions of video views.