School Photo Day

Client: Great Ormond Street Hospital Charity

Creating GOSH’s first “school photo day” was a means of showing the lengths that the organisation goes to preserving a “normal” childhood for those in its care. As a result of the campaign, GOSH website views increased 350% and awareness amongst our core audience –35-55 parents –increased by 12 percentage points post-campaign. Of those who were aware, 67% said it increased their understanding that GOSH seeks to create a normal life for children in its care. 56% felt they better understood the mission of GOSH and 54% said that they were more likely to donate to the organisation.