Client: Lexus
We brought to life Lexus’ LTA and ATP sponsorships by focusing on the NX’s “performance and precision” in an integrated campaign spanning editorial, owned social and ATL. The GUINNESS WORLD RECORDS breaking content was covered across 165 editorial and social-first outlets globally. It generated over 336 million opportunities to see, over 8 million owned channel impressions. Salience rose 15.3% in Q3 2025 (up 58% yoy) and those agreeing “Lexus is a brand that reflects who I am” peaked at 46.2% (up 167%). Lexus became the car brand most-associated with tennis by tennis fans
