Client: Carlsberg
We needed to amplify Carlsberg’s platform and demonstrate it “helps more people access more of the best, together”. At the same time we had to write the next chapter in one of football’s longest partnerships. We taught Liverpool FC fans “You’ll Never Walk Alone” in sign so deaf fans would feel themselves part of the experience, creating a powerful, visible expression of fan solidarity. There were 1,800 pieces of editorial coverage across over 40 global markets. As a result we found 68% of UK-based Liverpool fans were aware of the activity and this campaign had the highest sentiment score of any Liverpool FC partner campaign by any brand in the club’s history.
