Sixty & Soaring

University of Warwick is recognised globally for going ‘beyond’ convention, silos and borders. Since 1965, we’ve torn up the rule book, embraced partnership and changed the world with global impact. As we turned 60, it was time to mark the significant impact and achievement in what was a short space of time. But we couldn’t just look back. We needed to set the tone for the future - demonstrating innovation in how a university can create societal change. One of more benefit to society, making life better and safer; of more research, more education and more impact. Led by the MCI department in collaboration with SHOOK, academic departments, and professional services, we made sure we involved our five key audiences every step of the way, through a co-created approach. Collaborating, creating and changemaking in the way Warwick does best. We weren’t just marking a milestone, we were repositioning what’s next - and ensuring our key audiences were on board. Within 12 months, the innovative campaign delivered record engagement, strengthened pride and generated over 1,300 pieces of coverage with 100% positive media sentiment.