Soapbox

Soapbox is an earned-first sport and entertainment agency built on the belief that editorial thinking, cultural relevance and trusted media relationships drive the greatest impact. Since its founding in 2015, the agency has positioned itself at the intersection of elite sport and popular culture, helping brands, rights holders, and talent earn attention rather than buy it. The past year marks Soapbox’s strongest performance to date, combining rapid growth with improved profitability and operational discipline. With a business model spanning Communications, Partnerships and Studios, the agency has created a diversified revenue stream that balances consistent client work with high-growth content production. Soapbox’s success is underpinned by a clear understanding of a changing media landscape, where over-reliance on paid media and declining editorial standards have created an opportunity for a more authentic, earned-led approach. By prioritising proactive counsel, deep media relationships and culturally resonant storytelling, the agency delivers work that cuts through. This is evidenced by standout campaigns including Formula E Evo Sessions and the rise of Luke Littler, both demonstrating the scale and effectiveness of earned media. Alongside commercial success, Soapbox continues to invest in its people and culture, fostering a flexible, inclusive and high-performance environment. With strong industry recognition and a track record of shaping defining moments in sport and culture, Soapbox is not only delivering results today but actively redefining the future of modern PR.